Video Marketing in Social Media

Video Marketing in Social Media
1.794,00 € *

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Video Marketing in Social Media is a 6-month course focusing on marketing and video production knowledge and skills. Gain practical skills in Marketing Strategy and Communication, Online Video Production, Social Media Video, Video Advertising, and Performance Analytics.

Video is a vital part of influencer marketing. Work with digital marketing strategies and apply video production and storytelling techniques for Facebook, Instagram, YouTube, and other social media.

Digital marketers with the ability to influence audiences are in high demand. This six-month course offers expertise in Video Marketing in Social media. Graduates will be able to work with digital marketing strategies aimed specifically at video productions for social media and YouTube. By the end of the program, you will be able to develop and maintain a successful YouTube® channel.

Students learn to apply relevant technology within the field and develop skills in designing video campaigns towards different digital media platforms. You will develop digital marketing competencies and learn the skills to plan, shoot and edit low-cost video productions for YouTube® as well as other channels.

Summary information

Booking code : 0702
Language: English
Duration: 6 months
Free extension: Possible
Start dates: On the first of every month

What you can expect

  • Marketing Strategy and Communication
  • Online Video Production
  • Video Marketing Methodology
  • Project assignments
  • Industry Practice
  • Social Media Video
  • Video Advertising
  • Performance Analytics
  • Portfolio Creation
The course is structured to ensure that you do not only gain knowledge. Knowledge is only the...

The course is structured to ensure that you do not only gain knowledge. Knowledge is only the foundation on which you will build your professional level skill set as well as your general competence in the field. This way you will be ready to take on

Knowledge: Understanding of theories, facts, principles, and processes in the field of Video Marketing in Social Media.

Skills: Ability to use this knowledge and practical skills to solve problems or tasks and create working solutions.

General competence: Be able to independently apply the acquired knowledge and skills in various situations as well as manage projects or start a new business.

The curriculum covers the following topics:

  • Marketing Strategy and Communication
  • Online Video Production
  • Video Marketing Methodology
  • Midterm project
  • Industry practice project
  • Social Media Video
  • Video Advertising
  • Performance Analytics
  • Final exam project assignment
  • Portfolio creation

In all content modules the students learn the current understanding, principles, models, methods, and tools to execute the relevant tasks in Video Marketing in Social Media in practical situations.

The course focuses on developing practical skills within the most important aspects of video...

The course focuses on developing practical skills within the most important aspects of video marketing in social media, and the main goal is mastering these practical skills. The course contains practical assignments for every sub-module, where you will be working with industry-specific tasks. The teaching staff will introduce daily learning activities and larger mandatory assignments.

The battle for attention is increasing, and storytelling skills is vital. Companies today understand that effective marketing happens in social media platforms and on YouTube®. A combination of skills in video production, knowledge in digital marketing and ability to measure performance with the use of analytics tools, are the competencies needed for these purposes. This course provides this expertise and graduates will be able to work in companies in a variety of industries.

Ready for the job or the promotion

Job titles that are widely used are digital video marketer, digital marketer, influencer, digital marketing manager, market coordinator, market consultant, market strategist and digital advisor. In larger companies, you can work as a video specialist in the marketing, information, or communications department. In smaller companies with a strong focus on video in their marketing strategy, you can work as a marketing manager or head of marketing.

The course may also be suitable for those who wish to start their own business. With a basic expertise in video marketing and solid experience with cost-effective marketing efforts, you will be able to market yourself and your business, perhaps with your own YouTube® channel.

Working professionals looking for new skills for new roles, new jobs, or higher job security....
  • Working professionals looking for new skills for new roles, new jobs, or higher job security.
  • University graduates that want to add practical skills and qualification to prepare for a career in the video marketing or influencer field, either employed or to start their own business.
  • High school or vocational school graduates preparing for a career in the marketing or video marketing.
Once you have registered for the course you will receive your personalized access to our online...

Once you have registered for the course you will receive your personalized access to our online learning platform where you will find all the course materials, access to chat and forums, and more. You will also receive via email and via the online platform an introduction package with all the details about using the platform, access to further research materials, contact information for your tutors and much more.

The course is an online self-study program with curated content, self-check multiple choice quizzes, and task assignments for virtually all course modules for which you will get feedback from your tutors. The tutors are available via chat as well as course forums and via weekly virtual meetings where you can ask question, receive feedback and more.

The examinations that are the basis for successful graduation consist of a midterm project as well as a final exam project. Both exams are based on 60 hours and have flexible submission times. Here you can showcase your learning and apply them for actual solutions.
The midterm exam counts for 40% of the overall course grade and the final exam counts for 60%.

Throughout the course you will be working on your portfolio by turning your course activities and smaller as well as larger projects into a professional portfolio that you will be proud to showcase to future employers.

Duration The planned course duration is 6 months. This is based on 720 hours of study and...

Duration
The planned course duration is 6 months. This is based on 720 hours of study and activity time and 30 hours per week. If 30 hours is too much time, for example because you are working full time, you can also finish the course in 12 months, studying 15 hours per week, with our free extension.

Start dates
We offer great flexibility, and you can start the course on the first of every month, no matter how many people have already registered. Simply select your preferred starting month in the order process

Course elements
The course fee includes the online learning materials, support and guidance from experienced tutors during the course, course activities and assignments on which you receive feedback from the tutors, weekly online sessions with the tutors for questions and feedback on course assignments, LinkedIn Learning license, completion and grading of two major project assignments and your final graded certificate.

Free extension
For the Digital Solutions courses you can request a free extension of 9 months. 6 months of this extension are based on a reduced weekly study time and an additional 3 months to give you more flexibility to manage unexpected delays.

ZFU certification
Certification by the ZFU has been applied for.

Downloads

Downloads for trial lessons are available for registered users

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